From Furry Friends to Future Leader: Jenna Schroeder’s Doggone Devotion to Division 7

Media release

In a city where politics can often feel like a dog-eat-dog world, one candidate is taking a unique approach. Jenna Schroeder, a Labrador resident, has announced her candidacy for the position of Councillor in Division 7. Jenna is the dog loving co-founder of charity fundraising Paws at the Park dog market, influential administrator of the Labrador 4215 Facebook group and communications professional who has worked at local universities, council-funded Study Gold Coast and mental health not-for-profit Black Dog Institute.

Jenna became a Gold Coast resident in 1998 when she began her high school journey at All Saints Anglican School. Since 2018, Jenna has called Labrador her home, residing there with her husband Jens, two daughters, and their rescue dog Ruby. Since settling in Labrador she has been committed to advocating for the local community.

Jenna is the founder of the Facebook group Labrador 4215 made up of over 8,500 Division 7 residents, helps run the Labrador Neighbourhood E-watch page, is an active member of the Labrador State School P&C (using her event skills to organise the 2022 Christmas Carols), ran a grass-roots campaign to communicate the proposed City Plan amendments to residents, and assisted the Arundel Hills Community Association fight their proposed golf course development by volunteering her time to build their website. Her event, Paws at the Park, which receives City of Gold Coast support, has raised over $70,000 for the Animal Welfare League Qld since it began in 2016.

In her professional life, Jenna works in communications. She’s currently working on suicide prevention initiatives at the Black Dog Institute, a renowned mental-health research institute. Prior to this, Jenna made significant contributions to education on the Gold Coast. She has worked at Griffith University and played a pivotal role at the council-funded Study Gold Coast, where she ran the city’s most important events for local youth after their COVID caused hiatus – the Gold Coast Careers Festival and the Mayor’s Technology and Innovation Awards. 

Schroeder’s campaign focuses on three key pillars: People, Parks and Paths. She plans to uplift green spaces, improve liveability, walkability and access in local suburbs, and most importantly, bring the community together. With over 15 years of corporate experience and a deep commitment to community wellbeing, Schroeder is well-positioned to represent Division 7 effectively. Jenna Schroeder is not just a candidate; she’s a community advocate dedicated to making Division 7 a better place for everyone. 

Jenna Schroeder is your local voice for a better tomorrow.

Media enquiries:
Jenna Schroeder
0424 357 076